The best marketing tells stories. It connects you (and your story) with your customers and potential customers on an emotional level. And we all have great stories to tell that make ‘me’ care about you and your products – we just need to learn to tell the stories better! So here is a nugget of gold that will help shape the stories you tell (and thus how well you connect with your tribe!). It’s a bit longer than normal, but worth every minute of this 18 minute long gem!