Business Intelligence to help manage your Sales & Marketing
REPORTING | OPTIMISATION | SCALE | MANAGEMENT
It’s easy to get excited about tracking, reporting and analytics when you understand its role in as the cornerstone of any successful sales and marketing plan. If you’re not already, you should be:
A framework to understand what’s working and what’s not.
A process to get better and better outcomes and efficiencies.
Build a strategy to do more of what’s working!
Ensure the smooth sailing of your marketing team and activities to not only hit targets but exceed them.
Implementing a management framework for your business
Introducing and implementing a management framework is often something that business owners don’t get time to do. You may have some marketing up and running but you probably don’t have a dedicated marketing resource managing it for you.
As the business owner, you’re not sure how your sales and marketing is actually performing, you haven’t sat down and analysed or compared performance from one activity to another, and you don’t know what activity is generating the biggest ROI.
Business intelligence is the biggest opportunity you have as a small business owner to grow your business. Business Intelligence can be used to create a reporting framework that allows you to conduct the ongoing data analysis you need to make better business decisions.
It’s all about simply accessing, capturing and using your business data to understand what’s working and what’s not, optimise performance and make more informed decisions.
The good news is, there is a simple solution that can help you achieve good sales and marketing outcomes without the need to employ a full marketing team.
What We Do
Starting with the foundations of any good decision making, we conduct a full audit to understand what reporting framework you need. We establish the tracking systems and set the foundations for good reporting analysis. Moving forward we work with businesses to review how to continually improve results on a weekly and monthly basis. We manage staff, resources and assets to ensure the work gets done and that everybody knows what to do and when to do it. And most importantly we help to scale your business by assigning budget to activities that are performing best to provide the best ROI.
The blueprint for any successful sales and marketing strategy.
Knowledge is power – use and analyse data to refine and improve.
Do more of what’s working, and stop what’s not with the right strategy.
Make your sales & marketing activity function like a well-oiled machine.
So, you want to grow your business?
If you’re finding yourself struggling to put your finger on the root cause (or causes) of what’s holding your business back and what sales and marketing is going to give you the biggest bang for your buck, we should talk.
A few questions to consider:
- You know something isn’t working, but you don’t have the data to clearly show it
- You have little confidence in the important business information at your disposal
- You’re using Excel spreadsheets for all your reporting and decision making
- Someone in your team is wasting their time and expertise generating reports
- You go out of your way to work around the system instead of changing your system to work around the information you need
“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.”Guy Wilson
“Very efficient, great service and they are genuinely interested in growing the revenue of my business! And the results we’ve received have been excellent.”Toby Cumpstay
“Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! Highly recommended!”Ben Perry
“Our business has used Due North for over 2 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”Peter Thomas