Digital Marketing Strategies for small business
Grow your business and increase revenue
SEARCH | SEO | SEM & PPC | WEBSITE USER UX | EMAIL | SOCIAL | CONTENT
Grow your business with digital marketing strategies guaranteed to get you better results.
If you’re reading this it’s probably because you’re exploring what digital marketing opportunities you should be considering for your business.
And just like you, your customers will explore their options before making a decision to purchase. They will visit your website at least once (probably more) and they’ll also probably check out any combination of the following, including visiting your social media pages, online reviews and researching your competitors and/or compare prices – all online and the majority from a combination of both mobile and desktop searches.
When you consider that most consumers need at least 7 touch points in total before making a purchase, it becomes easier to understand the importance of having an impressive digital presence, no matter what type of business, service or product you have. Businesses can no longer rely on traditional marketing methods to communicate with their customers – they need to go where their customers are, when their customers want it and in the way their customers want it.
What We Do
When we talk about digital marketing we are referring to the digital marketing tools we use to grow your business and increase your revenue. Our focus is to help you find more of your ideal customer (and help them to find you), build stronger relationships and encourage greater conversions. We use a combination of search (SEO & SEM/PPC), website user experience, social media, and e-marketing to tailor a strategy for your business that guarantees to get you better results in short-term, and scale over time through optimisations and continual refinements.
SEO & PPC/SEM
The nuts and bolts of any business to attract high intent customers.
UX | Design/Development
First impressions count! A seamless online experience to maximise sales.
CRM | EDMs | Content
Let your (potential) customers know that you care about them.
Paid | Organic
Go where your customers are and build an online community.
So, you want to grow your business?
If you have a website but it attracts low numbers of visitors, doesn’t convert well and all you see when you search in Google for your business or product/services is your competitors, we should talk.
We work with businesses to ensure all aspects of their digital marketing is performing to its full potential, to maximise output and minimise leakage. We believe there is no point investing thousands of dollars in AdWords if your website has a high bounce rate or your website user experience doesn’t convert.
A few questions to consider:
- Do you have a search strategy in place?
- Do you have a website?
- Are you attracting high quality leads to your website?
- Is your website optimised for SEO?
- Have you tested the user experience of your website?
- Does your website convert sufficient traffic to sales?
- Are you collecting leads through your website?
- Do you have an e-marketing strategy to market back to qualified leads?
- Are you building trust on social media?
- Are you advertising on social media to reach your target audience?
“Due North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders.”Sam Cain
“Our business has used Due North for over 2 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”Peter Thomas
“Due North has been able to implement initiatives that have had a direct impact on our annual targets.”Ben Waterman