Business Intelligence For Revenue Growth

The Analytics and Information to Make Better Decisions

Business Intelligence, for us, is all about revenue optimisation.

It’s about turning data into insights that can drastically improve your business outcomes, such as what’s giving you the biggest bang for your buck.  By developing a business intelligence framework that captures both quantitative and qualitative analytics you can make better decisions to give your business a competitive edge.

That’s where we come in.  Due North works with business owners to develop a Business Intelligence framework specific to your business needs. We make sure that we have the right tracking in place to record accurate data from all your digital assets in order to produce the reports we need to see what is working and what isn’t in your sales and marketing. From there, we provide high level insights and recommendations that can produce significantly better outcomes for short and long-term growth.

Our Formula

Business Intelligence – Current Reality:

We will work with you to identify and determine the status of your business, including:

  • What tracking is in place
  • What reporting you need
  • What analysis you are currently undertaking
  • Who you need from your data and reports and within what timeframe
  • How are your finances vs. resources placed?
  • What gaps do you see across the functional parts of your business activity (including whole business, business units such as marketing and sales, and individuals)

Business Intelligence – The Holy Grail

The Data: 

We will start by assessing what data is available from both quantitative and qualitative sources.

Data Collection: 

Where you actually source your data from will depend on the nature of your business, but it could be from across any of these key areas and will depend on what tracking, if any is already established.

Information architecture:

Key questions to explore as part of your information architecture are:

  • Who needs to see what information
  • What decisions are to be made
  • What analytics is required in order to produce these reports

Identify the gaps: 

By doing this you can easily identify the gaps of what we need in an ideal world versus what we have today.

Plan of Attack

We’ll pull together a plan of attack based on what we find in your Business Intelligence Audit, and recommend the best path forward in order to create the right framework for your business and achieve the ideal requirements. This will include:

  1. List of what’s required
  2. Prioritisation of what needs to occur first to achieve optimal short-term outcomes
  3. Resources required to execute
  4. Time to deliver

Integration Requirements

As part of our recommendations we will specify how to bring all the data together in one place so that it can be easily accessed and analysed moving forward. This may include recommendations around CMS systems if deemed necessary.

Output Requirements

This brings everything together by determining how the information should be presented. This could include spreadsheets and/or dashboards set up.

High Level Analysis/Recommendations – The Icing on the Cake!

In our experience, this is really the big realisation for many small to medium businesses.  By having visibility on some high-level insights and quick wins identified throughout this process, it becomes easier to see what has been missing in their business strategy, and how this can fundamentally influence their strategy moving forward.

Want to grow your business?


"Due North not only built us a new website, but also manage our Google Ads. They deliver what they say and we have achieved some great success through driving more customers to our business."

Rohan McMaster

Walker Hamill

“Our business has used Due North for over 2 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”

Peter Thomas


“Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! Highly recommended!”

Ben Perry

Mr Cool

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