Business Intelligence For Revenue Growth
The Analytics and Information to Make Better Decisions
Business Intelligence, for us, is all about revenue optimisation.
It’s about turning data into insights that can drastically improve your business outcomes, such as what’s giving you the biggest bang for your buck. By developing a business intelligence framework that captures both quantitative and qualitative analytics you can make better decisions to give your business a competitive edge.
That’s where we come in. Due North works with business owners to develop a Business Intelligence framework specific to your business needs. We make sure that we have the right tracking in place to record accurate data from all your digital assets in order to produce the reports we need to see what is working and what isn’t in your sales and marketing. From there, we provide high level insights and recommendations that can produce significantly better outcomes for short and long-term growth.
Business Intelligence – Current Reality:
We will work with you to identify and determine the status of your business, including:
- What tracking is in place
- What reporting you need
- What analysis you are currently undertaking
- Who you need from your data and reports and within what timeframe
- How are your finances vs. resources placed?
- What gaps do you see across the functional parts of your business activity (including whole business, business units such as marketing and sales, and individuals)
Business Intelligence – The Holy Grail
We will start by assessing what data is available from both quantitative and qualitative sources.
Where you actually source your data from will depend on the nature of your business, but it could be from across any of these key areas and will depend on what
Key questions to explore as part of your information architecture are:
- Who needs to see what information
- What decisions are to be made
- What analytics is required in order to produce these reports
Identify the gaps:
By doing this you can easily identify the gaps of what we need in an ideal world versus what we have today.
Plan of Attack
We’ll pull together a plan of attack based on what we find in your Business Intelligence Audit, and recommend the best path forward in order to create the right framework for your business and achieve the ideal requirements. This will include:
- List of what’s required
- Prioritisation of what needs to occur first to achieve optimal short-term outcomes
- Resources required to execute
- Time to deliver
As part of our recommendations we will specify how to bring all the data together in one place so that it can be easily accessed and analysed moving forward. This may include recommendations around CMS systems if deemed necessary.
This brings everything together by determining how the information should be presented. This could include spreadsheets and/or dashboards set up.
High Level Analysis/Recommendations – The Icing on the Cake!
In our experience, this is really the big realisation for many small to medium businesses. By having visibility on some high-level insights and quick wins identified throughout this process, it becomes easier to see what has been missing in their business strategy, and how this can fundamentally influence their strategy moving forward.
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