Where Retail Businesses Come to Grow


The Future of Retail Business Growth

Retail has been undergoing significant structural change for some time now, to the point that change is now the only constant.

Consumers are more knowledgeable and sophisticated than ever thanks to the power of, and ease of access to, information on product, service, price and convenience through technology.

Retailers must re-think their business model and challenge their thinking to develop and execute strategies that are truly customer centric and improve customer engagement. Seeing and thinking differently must become the norm for business to win.

Grow with Due North

Hi, I’m Nick Hirons I’m what you might call a retail fanatic; I’m obsessed with retail and how we can always improve. I have a unique skill set; all of my expertise comes from being an owner operator and with over 22+ years of hands on experience I’ve developed a deep understanding of all facets of retail. My passion is improving and growing retail business by thinking outside the box and creating emotional engagement with customers and your team. Think, see and act differently.

A bit more about me…

In 1996 I launched and operated D.inc, a highly successful multi-site retail concept focused on premium international denim. In 2002 I successfully negotiated the exclusive licence for G-star stores in Australia and New Zealand. 2003 saw the opening of the first store in Australia and only the second store globally, and we would go on to become the largest G-Star retail partner globally including:

  • Grew it from 1 store to 40 stores across Australia over 15 years
  • Employed over 350 people
  • Turn over $50+ million

Other cool stuff I’ve done…

Launching retail pop up concepts Dust and Self Made, I experimented with true customer centricity and sensory retail. More recently I developed and launched a premium casual restaurant concept; Hungry Bear Pizza Bar.

Due North have been great for our business. They are the experts when it comes to putting us on the customer journey and helping us develop and refine our message in an extremely competitive market.

– Geoff Stewart, SuretyIT

Why Us?

Due North is a bit different; when you work with us you deal with people who have done it all for themselves. If you’re looking for someone with a corporate background who’s never risked it all then look away now.

We also have a team of marketing superstars to make sure your brand, message and product are heard and seen loud and clear. We can provide strategic advice, help compiling the tactical plan and if needed, help executing it.

22,000 new small business clients

“I love working with Due North. They are a no nonsense, ‘get it done’, company. If you want to grow your business, I’d chose Due North.”

Mark Pearce

Commonwealth Bank

25% growth in revenue in 4 months

“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.”

Guy Wilson

Fort Knox Self Storage

From 0 to 26 stores across Australia

“Starting from scratch, we built a national chain of 26 retail stores under the G-Star brand. What an adventure it was employing over 250 staff at our peak.”

Nick Hirons

G-Star Concept Stores

From 3,000 to 26,000 website visitors

“Due North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders.”

Sam Cain

The Furniture Trader

Crack Retail Team for Hire!

If you’re ready to grow your retail business, lets talk! We’ll demonstrate the value we can bring and guarantee you won’t be disappointed.

For the more adventurous, call Ben (Owner) direct on (03) 9909 5563

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How to effectively scale a retail Business

Effectively scaling your retail business comes down to 4 core areas of your business


Getting the right locations, at the best price, with maximum contribution from the landlord


Better retail management of brand, strategy, expansion and organisation



Drive foot traffic, grow loyalty and repeat sales and increase ecomm sales with better digital marketing

Instore Experience

Inspire, motivate and lead your retail team with great customer experience and retail operations

What We Do

Our absolute passion is working with retailers to deliver sustainable and profitable growth by rethinking, reimagining and challenging. We work in partnership on creative thinking supported by analytics to deliver innovative solutions.

Our areas of expertise include:

  • Business Purpose and Mission: What are you actually selling and how does it add value?
  • What Is The Current Reality of Your Business: Where have you come from and what have you done well and not so well?
  • Customer Promise and Execution: Who are you selling to and how?
  • Product: Source to shelf and beyond to your customer and their experience with it.
  • Retail Operations: The processes and policies to bring it to life.
  • Structure and Engagement: The right people who can, want and know how; a team who will “fall on their sword” for the shared, common goal.
  • Retail Property Strategy and Execution: Identify, acquire and build the perfect store.

Ready to start this journey?

We’re best geared to help small to medium businesses grow, so if you’re running a successful business (~$1 million turnover) but want to take your business to the next level, we should talk.

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