Google Ads Agency Brisbane

Transform your business with more leads and better ROI.

  • SEM / PPC
  • Optimisations
  • Management
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Expert Google Ads Management

Paid search is one of the quickest ways to start attracting quality, high intent traffic to your website.

Google has become the default advertising medium today with over 4 billion searches per day. So if you’re not maximising the search opportunities this presents, your competitors will be.

We are a Google Ads Agency in Brisbane who have been running campaigns for over 10 years for ourselves and our clients. We know a thing or two about what it takes to make a Google Ads campaign hum along, and what it takes to catapult your business with more revenue and rapid growth.

We think about Google Ads as a default advertising mechanism. It’s all about owning as much real estate in Google search results as possible – both paid and organic listings.  When it comes to Google Ads, understanding exactly what your target audience is searching for is going to help ensure that your business appears in one of the top 4 paid positions (even if your website isn’t ranking for those terms as yet).  The bottom line is your competitors are there, so you need to be there too.

The Journey

We’ve never found a business who we can’t improve their growth through Google Ads! 
With over 17 years of experience successfully growing our own businesses, we’ve narrowed down the formula for business success. It’s all about:

Communication

Strategy

We’ll help plan your journey so you’re on the right track to deliver the right results for your business.

Analytics

We’ll navigate the path with the right tracking, measurement, analysis and strategy.

Optimisation

We’ll optimise and improve results, generate more profit for lower costs, and bring you rapid growth and business success.

Google Ads is one of the best marketing assets your business can have. It can drive qualified leads to your business and drive sales, literally overnight.

Strategy

Every business is different and will need strategies to achieve different outcomes. In order to define the appropriate strategy for your business, we will assess and analyse available information with the aim of addressing the following questions:

  • What are we wanting to achieve? – Depending on the nature of your business, you may be looking to increase leads (e.g. by 20%) or increase sales (e.g. by 10%), or increasing both.
  • What’s the current reality? – In order to assess this, we’ll take a look at volume of visitors to your site, volume and source of leads, sales and revenue as well as your conversion rates.
  • What’s the path to get there? – We’ll recommend the best path forward and will likely include a combination of the following – increase quality of visitors (e.g. by 5%), increase quantity of visitors (e.g. by 7%) and increase website conversion rates (e.g. by 6%).
  • What’s my target audience searching for? – This involves conducting in-depth keyword research, defining the core messages, and establishing what your website landing pages need to communicate.

Analytics

The right information with which to make decisions

Having the right reporting framework in place for your Google Ads is vital to see what is working well and what isn’t, so we can do more of the good and fix or stop the bad. Your BI Framework from Google Ads should include:

  • Tracking of outcomes – The types of tracking that you should have in place include basic Google Analytics set up, inbound phone tracking, e-commerce tracking and other business outcomes. It will allow you to see how many leads your business got, how much revenue your business received and the lifetime value of each client.
  • Reporting – By putting this tracking in place, it will allow you to report on different aspects of your business. Our standard approach is to report on 5-7 high level numbers weekly and with monthly detailed data, analysis with recommendations. We provide the reporting structure (spreadsheets and dashboards) for you, so that all you need to do is review them.
  • Outcomes to your business – This is about linking all the pieces of the puzzle together to reveal insights as to what real business outcomes are being generated from your Google Ads campaigns.
  • Site engagement – You can’t run an effective Google Ads campaign without also assessing what is happening once visitors actually reach your website.
  • Visitors to your website – One of the key aims of Google Ads is the ability to drive higher volumes of traffic to your website, so we should be looking at how well your marketing and advertising campaigns do this.

Optimisation

Short term growth

Everybody says they optimise their Google Ads campaign, but that’s like saying everybody communicates. And we all know there are good communicators, poor communicators and average communicators. The right Google Ads agency in Brisbane will develop a strict and effective optimisation process with you that will see a real growth in results.

  • Our approach to optimisation – Our optimisation strategy is to manage campaigns by outcomes. It involves strict optimisations that reveal information about how your campaign is really performing. What we always tell clients is that if you are managing your campaigns by outcomes, then your Google Ads campaign should become a variable cost model to your business = i.e. the more you spend the more revenue you make.
  • Conversion optimisation: leads or revenue – This involves identifying which parts of the campaign are generating leads/revenue that is below our target costs and do more of them, including more similar keywords and more budget. And, which parts of the campaign are outside our cost metrics, and can we get it converting better with a more effective landing page.
  • Management by outcomes – Cost per lead or cost per revenue.
  • Budget optimisation – This involves allocating more money to better performing keywords and components.
  • Site engagement optimisations – This involves identifying wWhich keywords are producing high bounce rates and low time on site, which keywords are showing good engagement, and how do we do more of the good and less of the bad.
  • Search Query Analysis (SQA) – Although keyword research is conducted early on in the campaign development, it remains an important part of the optimisation process. It involves analysing weekly/monthly search query analysis to see exactly what people are typing into the search box to make your ad display. What new keywords can be added that will increase campaign performance and what negatives do we need to add to stop your ad from displaying (adding negatives every week and month is vital to a good performing campaign).

CASE STUDY

25% growth in revenue in 4 months

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Engagement : Sept ’16 – Current

  • Customer Experience
  • Search Management (SEM and SEO)
  • Content Strategy and Recommendation
  • Web Design and Development

35%

Growth in leads

25%

Growth in sales

30%

Growth in visitors

It’s time to do great digital marketing!

Let’s chat over a cuppa about how we can help.
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“Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! Highly recommended!”

Ben Perry

“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”

Peter Thomas
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