Digital Marketing Optimisation

Results that get better and better and better and better

  • Do more of what’s working well
  • Let’s fix what’s not working well
  • Stop doing things that aren’t providing a sufficient return
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Digital Marketing Optimisation Process

By getting a 1% increase here, 2% there, 4% over yonder, it continually adds up really quickly. As we execute marketing campaigns and sales effectiveness we need to continually monitor what’s working well and what we need to do better.

If you’re serious about wanting to grow your business with better results month on month, you’ll need an excellent optimisation process. It’s the way in which you achieve better results for the same (or less) investment and effort – in other words, get more bang for your buck.

The 5 steps to optimisation are:

  1. Reporting
  2. Analysis
  3. Recommendations
  4. Strategy, Plan and Execute
  5.  Repeat!
These simple, yet vital steps drive the long term growth of your business
THE FURNITURE TRADER

From 3,000 to 45,000 website visitors.

Engagement : Jul ’13 – Current

“Their online strategies and reporting have been a huge weight off our shoulders for having to worry about all of the google advertising and promotion that goes on now days – they are fantastic to deal with and a pleasure to recommend.”

Sam Cain | Owner

Due North

The optimisation strategy we work to:

  • Optimisation Framework: This is about collecting and analysing data to help us make informed decisions that can significantly improve how you operate and what outcomes you generate. Our process is to establish the right tracking and reporting and then analysis of data to determine the current and target metrics that we want to be working towards.
  • Marketing Performance: We will continually review your campaigns and assets to see what is driving good outcomes, what isn’t, doing more of the good and stopping the bad. This is about testing and refining aspects across all your marketing channels; advertising, website landing pages, core selling messages, calls to action, general content, lead nurture emails and lead distribution.
  • Drive Repeat Business: Maximising your relationship with your current customers is a no brainer. We’ll help you identify what strategies will work best for your business and help you maximise your current relationships. This could include social and email campaigns, as well as loyalty or reward programs.

Getting started:

  • Data Tracking & Reporting: We need collect the right data, so we can generate the right reports that provide the information on how well all aspects of your digital marketing are performing.
  • Analysis: The next step is to analyse the data that tells us what is working well (and how to do more of it), and what isn't performing well and how do we fix it (or stop it).
  • Recommendations: We’ll provide recommendations and requirements for improvement including execution needs, prioritisation of tasks and resources required (the what, the who and the when).
  • Review & Report: Finally, we’ll review – did it work, did it not, what do we need to do?

In any marketing, there are always opportunities to improve, and ways in which you can test what message, design, tactic is going to best connect with your target audience. It’s our job to guide you on the right journey to a better way of doing things, so that your results keep getting better and better and better and better!

Ready for better results?

Let’s chat over a cuppa about how we can help.
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Client Logo Attune
“I can’t recommend Due North enough. We are continually impressed with the service we receive and the outcomes we see month on month.”

Lachlan Stevens

Client Logo Simply For Strings
“Very efficient, great service and they are genuinely interested in growing the revenue of my business! And the results we’ve received have been excellent.”

Toby Cumpstay

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