Digital Marketing Analytics
The right marketing analytics are pivotal to long term growth.
Digital marketing analytics drive revenue growth
It’s about turning data into insights that can drastically improve your business outcomes, such as what’s giving you the biggest bang for your buck. By developing a digital marketing analytics framework that captures both quantitative and qualitative analytics you can make better decisions to give your business a competitive edge.
That’s where we come in. Due North develops the right digital marketing analytics framework specific to your business needs. We make sure that we have the right tracking in place to record accurate data from all your digital marketing assets in order to produce the reports to be able to see what is working and what isn’t in your marketing.
Doubled sales in 6 months.
Engagement : SEP ’15 – Current
“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how to improve your digital marketing and sales methodology.”
Peter Thomas | Head of Sales & Marketing
Our Digital Marketing Analytics Framework
We will work with you to identify and determine the status of your business, including:
The Holy Grail
We will start by assessing what data is available from both quantitative and qualitative sources.
Where you actually source your data from will depend on the nature of your business, but it could be from across any of these key areas and will depend on what tracking, if any is already established.
Key questions to explore as part of your information architecture are:
Identify The Gaps
By doing this you can easily identify the gaps of what we need in an ideal world versus what we have today.
Example Report Output
Integration & Output Requirements
As part of our recommendations we will specify how to bring all the data together in one place so that it can be easily accessed and analysed moving forward. This may include recommendations around CMS systems if deemed necessary.
The output requirements brings everything together by determining how the information should be presented. This could include spreadsheets and/or dashboards set up.
High Level Analysis / Recommendations
In our experience, this is really the big realisation for many small to medium businesses – they simply don’t have ready access to the right reports of accurate data. By having visibility on some high-level insights and quick wins identified throughout this process, it becomes easier to see what has been missing in their marketing strategy and results, and how this can fundamentally influence their strategy moving forward.