Digital Marketing Analytics

The right marketing analytics are pivotal to long term growth.

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Digital marketing analytics drive revenue growth

It’s about turning data into insights that can drastically improve your business outcomes, such as what’s giving you the biggest bang for your buck. By developing a digital marketing analytics framework that captures both quantitative and qualitative analytics you can make better decisions to give your business a competitive edge.

That’s where we come in. Due North develops the right digital marketing analytics framework specific to your business needs. We make sure that we have the right tracking in place to record accurate data from all your digital marketing assets in order to produce the reports to be able to see what is working and what isn’t in your  marketing. 

SMARTPAY

Doubled sales in 6 months.

Engagement : SEP ’15 – Current

“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how to improve your digital marketing and sales methodology.”

Peter Thomas | Head of Sales & Marketing

Due North

Our Digital Marketing Analytics Framework

Current Reality

We will work with you to identify and determine the status of your business, including:

  • What tracking is in place
  • What reporting you need
  • What analysis you are currently undertaking
  • Who you need from your data and reports and within what timeframe
  • How are your finances vs. resources placed
  • What gaps do you see across the functional parts of your business activity (including whole business, business units such as marketing and sales, and individuals)

The Holy Grail

The Data

We will start by assessing what data is available from both quantitative and qualitative sources.

Data Collection

Where you actually source your data from will depend on the nature of your business, but it could be from across any of these key areas and will depend on what tracking, if any is already established.

Information Architecture

Key questions to explore as part of your information architecture are:

  • Who needs to see what information
  • What decisions are to be made
  • What analytics is required in order to produce these reports

Identify The Gaps

By doing this you can easily identify the gaps of what we need in an ideal world versus what we have today.

Example Report Output

Integration & Output Requirements

As part of our recommendations we will specify how to bring all the data together in one place so that it can be easily accessed and analysed moving forward. This may include recommendations around CMS systems if deemed necessary.

The output requirements brings everything together by determining how the information should be presented. This could include spreadsheets and/or dashboards set up.

High Level Analysis / Recommendations

In our experience, this is really the big realisation for many small to medium businesses – they simply don’t have ready access to the right reports of accurate data. By having visibility on some high-level insights and quick wins identified throughout this process, it becomes easier to see what has been missing in their marketing strategy and results, and how this can fundamentally influence their strategy moving forward.

Looking for better analytics?

Let’s chat over a cuppa about how we can help.
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