Google AdS
Site Engagement Optimisations
The 9 Optimisation Tasks You Need For Great Google Ads Results.
The 3 Phases of Optimisation
Phase 1: 20-50% growth in results in 1-3 months
- Task 1: Bid Management: more of the right visitors with less budget
- Task 2: Budget Management and Structure: maximise conversions
- Task 3: Search Query Analysis: more of the right visitors and less of the crap
Phase 2: 3-5% growth month-on-month, year-on-year
- Task 4: Site Engagement Optimisation
- Task 5: Conversion Optimisation
- Task 6: The Right Tracking & Reporting
- Task 7: Metrics
- Task 8: Integrate Your Software & Systems
Phase 3: Strategy for long term business growth
- Task 9: Marketing Strategy that Delivers
This is the process to the goose that lays the golden egg!
Phase 1
20-50% growth in results in 1-3 months
Phase 1 is about giving us the quickest, biggest bang for our buck with quick & great gains.
For over 90% of Google Ads campaigns, there is real opportunity to grow results by rapid 20% to 50% growth within one month, maybe two or three without spending any more money. By following these tasks, you should start to see some amazing results relatively quickly and easily.
- Bid Management: more of the right visitors with less budget
- Budget Management and Structure: maximise conversions
- Search Query Analysis (especially negatives): more of the right visitors, and less of the crap!
Phase 2
3-5% growth month-on-month, year-on-year
Phase 2 is about long-term requirements for ongoing growth.
To optimise performance we need to be using the data and information gathered in phase 1 to get better and better and better. We’ve outlined above just how you can get amazing results, but first, don’t stop doing phase 1! Whatever you do, don’t stop doing bid management, budget management and SQAs/negatives. Do that for the rest of your business’ life!
- Site Engagement Optimisation
- Conversion Optimisation
- The Right Tracking & Reporting
- Metrics
- Integrate Your Software & Systems
Phase 3
Strategy for long term business growth
Strategy is the process of defining your plan to connect with your target audience and communicate your value proposition in a way that makes them want to do business with you. We’ve broken it into two sections:
- Marketing Strategy
- Bonus Task: Scale Great Heights!
It’s time to do great Google Ads!
Lachlan Stevens
Toby Cumpstay
BLOG: 9 Killer Steps to Great Google Ads results
