Google AdS

Transform your business with more leads and better ROI.

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Expert Google Ads Management

Paid search is one of the quickest ways to start attracting quality, high intent traffic to your website.

Google has become the default advertising medium today with over 4 billion searches per day. So if you’re not maximising the search opportunities this presents, your competitors will be.

After running Google Ads campaigns for over 10 years for ourselves and our clients, we know a thing or two about what it takes to get an Google Ads campaign humming along, and what it takes to catapult your business with more revenue and rapid growth.

We think about Google Ads as a default advertising mechanism. It’s all about owning as much real estate in Google search results as possible – both paid and organic listings.  When it comes to Google Ads, understanding exactly what your target audience is searching for is going to help ensure that your business appears in one of the top 4 paid positions (even if your website isn’t ranking for those terms as yet).  The bottom line is your competitors are there, so you need to be there too.

5 Essential steps to discovering the gold in your Googles Ads campaigns.

Communication

Search Strategy

The first and foremost starting point to any success in Google Ads is having the right strategy in place.

Build & Launch

We need to build and get the campaign ready to go live. Then flick the switch on.

Traffic Optimisations

It’s so important in getting everything pumping as quickly as we can and as efficiently as we can so it drives revenue ASAP.

Site Engagement Optimisations

The 3 Phases & 9 Optimisation tasks you need for great Google Ads results.

Long Term Scale

The beauty of Google Ads is that it becomes a channel that you can scale both up and down quickly and easily.

Google Ads is one of the best marketing assets your business can have. It can drive qualified leads to your business and drive sales, literally overnight.

Strategy

Every business is different and will need strategies to achieve different outcomes. In order to define the appropriate strategy for your business, we will assess and analyse available information with the aim of addressing the following questions:

Analytics

The right information with which to make decisions

Having the right reporting framework in place for your Google Ads is vital to see what is working well and what isn’t, so we can do more of the good and fix or stop the bad. Your BI Framework from Google Ads should include:

Optimisation

Short term growth

Everybody says they optimise their Google Ads campaign, but that’s like saying everybody communicates. And we all know there are good communicators, poor communicators and average communicators. The right Google Ads agency will develop with you a strict and effective optimisation process that will see a real growth in results.

Google Ads FAQs

Google Ads allows you to reach customers searching online for what you offer instantly! Google Ads works as a live auction, with advertisers bidding on keywords relevant to their business; generally, the higher the bid, the more prominent your ad. Whether your ad is shown depends on a few factors, mainly the relevance of your service or product to the search query, and, of course, your bid. You only pay for the ad when someone clicks on it to go to your website. We track conversions (sales, calls and leads) so you can see what's working well. We also continually optimise your campaigns, giving you better returns for your investment or ad spend.

Most times yes! Google Ads works well for many industries, services and products, both B2B and consumer. Long story short, if potential customers use the internet to learn about or find services or products that you offer, it's very likely that Google Ads will increase your business. We're happy to provide you with advice about your specific business as we have a wealth of experience in managing Google Ads for a variety of clients and industries.

We have been managing many Google Ads campaigns for over 10 years. In that time, we have built up a wealth of experience about how to best set up and optimise Google Ads campaigns that works toward the best use of your budget. We keep a very close eye on campaign performance and have a tightly controlled optimisation process, aimed at giving you the highest exposure possible where it counts, within your budget. We don't work for a commission, charging you a percentage of your adspend, so you can be sure that we're doing our best to ensure your business is not spending more than it needs to and is headed in one direction - Due North!

You sure can - in fact, we even have a guide on how to do so, but a word of caution - almost anyone can drive, but not everyone can win Bathurst! Firstly, business owners are often so busy, it's best to focus on what you do best - your business! Secondly, managing a Google Ads campaign takes a lot of knowledge, familiarity and experience to achieve the best results. Google's tools are very powerful, but very dangerous if you look at the wrong metrics. Google Ads campaigns must be monitored closely and optimised regularly to ensure you're not just losing traction and burning through cash! It is very easy to lose money fast through Google Ads if you do not know what you're doing! Whilst we're happy for you to give Google Ads a shot, we are obligated to gently remind you that there's a reason the driver drives and the team manager manages when it comes to a winning team.

Google Ads costs whatever you budget for it - as much as you want it to! We control your keyword bids and monthly spend to keep within your budget and, unlike traditional media, you only pay when someone clicks on your ad. We also supply you with easy to understand reports about the performance of your Google Ads, so you can make informed decisions about how much to spend.

By doing it right and being consistent! It is very easy to blow a lot of money on Google Ads if you don't know what you're doing. Running an effective campaign requires strategy, research, and analysis of the data to find ways to improve. We focus on delivering high quality traffic to your website (i.e., people who are actually searching for what you offer). We do this through meticulous keyword research and bidding; stringent targeting; high quality ad copy; and feedback about your website's user experience to ensure the best efficiency for your spend.

Unlike SEO, which is a lengthier process, Google Ads can allow your business to appear at the top of the rankings for relevant searches in as little as a day or two after launch. In saying this, there can be a period of a couple of weeks for a new campaign to 'ramp up' and start seeing results so it's important to be patient! Due North closely monitors new Google Ads accounts performance in the early stages to identify any issues and promptly optimise accordingly.

The beauty of Google Ads is its transparency. Additionally, we track the effectiveness of your Google Ads through conversion tracking. We can track sales, lead forms, calls, and we can even track if someone has clicked to get directions to your business. We keep you updated with weekly and monthly performance reports on your campaigns so you can see what is generating revenue for your business and make smart decisions accordingly.

This can depend on the industry; however, we have many B2B clients for whom Google Ads is critical for their success. Business owners and decision makers still use Google and with Google Ads, you can get in front of them when they're searching for what you offer.

Google Ads is pay per click (PPC) advertising and SEO stands for search engine optimisation. There are two key differences when considering SEO or PPC advertising. The first is that paid ads often appear at the very top of the page, above the organic listings influenced by SEO. The second is that (what we call) 'organic' traffic from SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated together and strategically aligned to your overall digital marketing strategy. We offer both of these services at Due North.

Google Ads can deliver high quality traffic to your website; however, you need a website that delivers a good user experience in order to close the sale, achieving the best results for your spend. For example, a slow website that is not optimised for mobile and has a complicated structure can frustrate a visitor and cause them to leave your website. At Due North we provide analyses of your website, including user experience and we can implement changes to increase the success of your Google Ads campaigns.

Google Ads and Google Ads Express are very different. Google Ads is a robust platform that offers you a lot of control, but with that higher level of control comes a fair amount of complexity, which is often intimidating for small businesses. Google Ads Express offers a simplified interface with fewer options and less control over how exactly your budget is spent. Google Ads Express takes control of the management for you. This may seem like a useful feature, but you will never get the ROI of proper Google Ads management. Unlike Google Ads Express, Google Ads allows you to run multiple ads, control your bids and perform all manner of optimisations for maximum efficiency. It's having the benefit of the human touch vs time involved that makes the difference here.

This can be attributed to a number of factors. It could be because your site doesn't yet make the cut regarding quality in Google's eyes, or perhaps your budget for the day is already spent - there's many possible reasons. When we manage your Google Ads, we keep a close eye on campaign performance and any change in performance is investigated, diagnosed and communicated to you promptly, so you can feel at ease.

This is a common concern, but you can rest assured that Google has safeguards in place to identify accidental or malicious clicks on your ads. These are shown in the Invalid Clicks column of your campaign and you do not pay for these clicks.

Google's capacity for reach is astronomical and it offers many mediums to reach internet users. Google Ads run across the search network; Google Display network; YouTube and Shopping network. Ads show on desktop, mobile and tablet devices. You can run text ads, image ads, video ads and shopping ads. You can target people who have visited your website; or audiences who are interested in your product or service. The possibilities are endless!

CASE STUDY

25% growth in revenue in 4 months

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Engagement : Sept ’16 – Current

35%

Growth in leads

25%

Growth in sales

30%

Growth in visitors

It’s time to do great digital marketing!

Let’s chat over a cuppa about how we can help.
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“Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! Highly recommended!”

Ben Perry

“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”

Peter Thomas
Due North

BLOG: 9 Killer Step to Great Google Ads results.

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