You want to clearly communicate why you guys do what you do? Why do you exist? What are you trying to achieve? What are your big, hairy dreams and goals that your target audience would want to know about? That’s really important.
People Buy Why You Do What You Do, Not What You Do. Simon Sinek really ran this home, so if you haven’t seen his YouTube videos or TED talks, we highly recommended them.
You need to clearly demonstrate your why, and your passion. Why do you do what you do? That’s what people are ultimately going to buy. The enthusiasm, the excitement, the commitment, and the striving for excellence.