A Great Website

Is the foundation to any and all great marketing

  • Gives you an online presence
  • Builds trust
  • Engages your customers
  • Your face to the world
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Don’t skimp on a great website

By investing in a great strategy and understanding your customer’s needs, you will end up with a website that forms the foundation for your online marketing.

Business is about relationships and great customer service. When you meet a customer face-to-face you engage, build trust and educate if required. This is great customer service.

Your website is the online equivalent of building a relationship with your customers. By engaging, educating and nurturing customers they are more likely to buy from you and keep coming back.

Why settle for a good website when you can have a great website? Let’s dive in on what makes a great website.

So, what are the key points to look for to ensure your website can achieve online marketing greatness?

Great Design

First impressions count and your website should be no different.

  • A professional design that fits your branding and makes that great first impression
  • Triggers emotion in your visitors
  • Photos should be professional and optimised for web

For example, if you’re a restaurant:

  • It should be easy to see your menu (with up-to-date prices)
  • Open times and contact details
  • Include professional photos of your food that look appetising
  • A clickable phone number that makes it even easier to order (call to action)

Strategy

Understanding who your customers are and what they want is crucial to a successful website.

A good strategy will enable you to match your customers needs in the simplest manner, making it as easy as possible for them to find what they need. This then makes a conversion as easy as possible.

Enagagement

Whether your website is informational or transactional (eCommerce), it starts the sales process from the very first moment your customers visit your website. An engaging website will turn a bounced visit into a potential new customer.

Using the right imagery, language, tone and design are all ways to engage your customers from the moment they first visit your website.

User Experience

Knowing who your customers are and what they want will allow you to tailor your website to create a great user experience. This includes:

  • Easy to navigate, with clear sections and call to actions
  • Information should be easy to find
  • Content is well written, helpful and easy to understand
  • Your website loads quickly

Search

Search engines provide a path to your website via either paid advertising or organic search results. A strategy that combines the use of both paid and organic search channels provides the best results depending on your competition and target market. This means creating content that is relevant and engaging for your audience.

Social Proof

If it’s great for a group of other people, then it’s going to be great for me too. This is how social proof works, by building trust and authenticity. The very presence of social proof makes a business more trustworthy because, by definition, social proof comes from other customers. These serve as endorsements that this person, company, service, or product is great, and that the overall customer journey has other happy customers.

What are some examples of social proof?

  • Social likes and shares
  • Customer reviews
  • Testimonials
  • Case studies
  • Trust signals (e.g. association logos, memberships, licences)
  • Celebrity or influencer endorsements

Website Optimisation

Business is fluid. What works today may not work tomorrow. This is why ongoing optimisation is so important.

What does optimisation involve? Some examples are:

  • Reviewing your content periodically (e.g. daily, weekly or quarterly depending on your business and audience)
  • Regularly reviewing your visitors and how they are interacting with your website. Tip: Google Analytics is a great way to track your website visitors, with customised reports available
  • Monitoring and optimising your paid advertising (e.g. Google Ads)
  • Social proof – Instagram feed, Twitter, Facebook, YouTube channel
  • Reviews – Tripadvisor, Trustpilot, Google reviews
  • Regular maintenance to ensure your website is secure and loading quickly

Ready to do great digital marketing?

Let’s chat over a cuppa about how we can help.
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“Due North not only built us a new website, but also manage our Google Ads. They deliver what they say and we have achieved some great success through driving more customers to our business.”
Rohan McMaster

“Due North have boosted our traffic and doubled our through-the-door customers in only 6 months of work! Highly recommended!”

Ben Perry

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