If it’s great for a group of other people, then it’s going to be great for me too. This is how social proof works, by building trust and authenticity. The very presence of social proof makes a business more trustworthy because, by definition, social proof comes from other customers. These serve as endorsements that this person, company, service, or product is great, and that the overall customer journey has other happy customers.
What are some examples of social proof?