Analytics Framework

Define what your reporting framework needs to look like.

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Digital Marketing Analytics Framework

The first step of the puzzle is to define what your reporting framework needs to look like. Then you can work backwards to figure out what you need to do to build this framework. At the touch of a button, you need to be able to see all the key data and metrics that show how well things are working.

How to create a reporting framework

The hierarchy/structure of your reporting framework needs to take into account.

  • Department
  • Campaigns/People
  • Tracking requirements = purely numbers
  • Metric required = Ratios of core numbers

A sample of what one might look like

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