The Required Gear Blog

The Required Gear

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  • All
  • Content
  • Google Ads
  • SEO
  • Websites

How do I improve our SEO results?

The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.

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SEO Guide – On Page Optimisations

This is our SEO guide for on-page SEO optimisation. It includes tips and examples to improve your webpages.

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Why a great website is the foundation to your online marketing

Why settle for a good website when you can have a great website? Let’s dive in on what makes a great website.

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LinkedIn Personal Profile Best Practice

Optimising your personal profile can boost the visibility of your company and its content in search results – both on and off the network.

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Should I pay to boost a social media post?

With social media you are given the offer to boost a post. Should you be doing that? Absolutely. Read why.

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What is SEO really?

The web is full of articles trying to explain SEO. Answers vary wildly in opinions and use a variety of confusing terms like ‘link building’, ‘quality content’… and the list just keeps going. This post will help you understand what SEO actually is.

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How do I rank higher in Google?

The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.

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Does my business need to be on Facebook?

So, who has heard this before? You must be on facebook! … It’s baloney absolute baloney!

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How to get good reviews

9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.

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Give a business a lead and you feed them for a day

We often get enquiries from businesses asking if we sell leads (we don’t), so thought we’d explain why you shouldn’t be buying leads from a third-party.

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3 Reasons You Should Stop Paying A Monthly SEO Retainer

3 reasons why you should stop paying a monthly SEO retainer, and the only 3 SEO tasks you need to get SEO runs on the board.

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