Defining your customer journey

Defining your customer journey

Home / Blog / The Compass All customers embark on a simple process when considering to buy a product or service. They tend to go through a sequence of steps to become aware of, consider and evaluate, and decide when purchasing a new product or service. Benefits of...
In Marketing, taking shortcuts doesn’t pay

In Marketing, taking shortcuts doesn’t pay

Home / Blog / The Compass Wait, I think I know a shortcut… You’ve looked at the map, but it looks like such a long way around to get there. It’s a slow and winding route and you wish there was a quicker way. And then there’s that person in your group that says “wait,...
What marketing channel is best to use?

What marketing channel is best to use?

Home / Blog / The Compass Question: How do I know where to put my money? Answer: A lot of people telling you should be doing this and you should be doing that and bamboozling you with BS. When, how & why? It’s a real challenge to get right. The overarching...
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