Defining your customer journey

Defining your customer journey

Home / Blog / The Compass All customers embark on a simple process when considering to buy a product or service. They tend to go through a sequence of steps to become aware of, consider and evaluate, and decide when purchasing a new product or service. Benefits of...
In Marketing, taking shortcuts doesn’t pay

In Marketing, taking shortcuts doesn’t pay

Home / Blog / The Compass Wait, I think I know a shortcut… You’ve looked at the map, but it looks like such a long way around to get there. It’s a slow and winding route and you wish there was a quicker way. And then there’s that person in your group that says “wait,...
4 most important metrics in marketing!

4 most important metrics in marketing!

Home / Blog / The Compass There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much.  So, how do we actually get to the top 3,4,5 core metrics and bits of data that we need to analyse as...
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