The Compass Blog
The Compass
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- All
- Analytics
- Execution
- Management
- Optimisation
- Strategy
How to get more sales!
We always want more, right…and obviously for a lot of businesses that have salespeople, or a sales team, they want them to do better, to get more sales.
Why are my competitors more successful than me?
One question I really like asking people is; do they have some competitors that are more successful than they are? For 98% of the business population the answer is ‘yes we do’.
How to get more customers
Business owners come to us day after day saying, “we would like more customers”, and “how do we get more customers?”
Compound interest theory for better digital marketing results
Albert Einstein said “compound interest is the eighth wonder of the world”, he thought it was pretty important.
Where should I spend my marketing dollars?
Ultimately, what is going to give us our biggest bang for our buck, the best return on our investment, that will drive revenue growth profitably?
What does a Marketing Agency cost?
The ultimate answer is you get what you pay for! Like most things in life, quality and costs go hand in hand. And for good reason – if everybody can do it quickly and cheaply, it wouldn’t be defined as “good” anymore…
Management Framework to guide your Business Marketing
This article provides an overview of the Management Framework you can expect from Due North as your digital marketing agency.
Extraordinary Marketing takes an Extraordinary Team with Extraordinary Execution
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
Defining your customer journey
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
In Marketing, taking shortcuts doesn’t pay
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
The Secret Weapon required in your Marketing Arsenal
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
What does a strong marketing strategy look like?
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
4 most important metrics in marketing!
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?
Great Marketing Comes from Having a Great Marketing System!
The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.
You’re only as good as your team!
One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.
How do you choose a digital marketing agency?
Do you think online dating is hard? Try being a small business owner choosing a digital marketing agency to work with! On the surface everyone looks good – but words come cheap.
