Cool Sh^t Blog

Inside Ben’s Brain

  • All
  • Cool Sh^t
  • Culture
  • Customer experience
  • Innovation
  • Inside Ben's Brain
  • Smarketing
All
  • All
  • Cool Sh^t
  • Culture
  • Customer experience
  • Innovation
  • Inside Ben's Brain
  • Smarketing

What an awesome formula

Want to find out what your chances of success are for your business? Use this formula to find out – but you must be honest!

Read Now →

The Gold in Experience, Failure and Hindsight!

Our experiences, failures (learnings) and hindsight are so important in our journey through life. In this blog I share a night I will never forget.

Read Now →

Can you explain to me like I’m a five-year-old, what problem you are trying to solve?

This question is certainly a challenge to answer but one with many benefits. Check out why it’s an important exercise and give it a go yourself!

Read Now →

The Single Most Important Aspect to “Describe your Ideal Customer”

Describing your ideal customer isn’t a new concept, however, my latest epiphany enables anyone to easily decide who to work with & who not to. Find out now.

Read Now →

4 Secret Herbs and Spices to Marketing Success (that I’ve learnt over 25 years)

Want to know the 4 secrets to Marketing Success for your Business? In this blog I share a few gold nuggets that I have learnt over 25 years of Marketing.

Read Now →

Why I Think We Should Keep It Simple!

Why I Think We Should Keep It Simple! Plus A Little Bit Of Awesomeness Just for You.

Read Now →

Are you being courageous enough?

I absolutely love this video by Derek Sivers. It is absolute pure gold – funny, interesting and full of some great concepts.

Read Now →

1% For The Planet

Due North is super proud and excited to announce our membership with 1% For the Planet.

Read Now →

Your tribe wants to hear your story!

The best marketing tells stories. It connects you (and your story) with your customers and potential customers on an emotional level.

Read Now →

The 3 questions that stopped me dead in my tracks

June earlier this year, I was lucky enough to attend a seminar that’s really stuck with me…

Read Now →

CD Baby Email – A little example of awesomeness!

I recently came across this easy, practical, simple, yet an extraordinary bit of marketing that anybody can implement into their business tomorrow.

Read Now →

The Secret Weapon Required In Your Marketing Arsenal

With access to so much data at our fingertips, we need to be very clear and disciplined on what we do with that data and how we use it to improve what we do.

Read Now →

People buy on emotion, not features!

The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!

Read Now →

Hell Yes or No!

It’s too busy, we’re trying to do too many things, and please too many people. It’s time to simplify!

Read Now →

A small piece of cool technology

If there’s one thing we love at Due North, it’s cool technology and the power it brings to do things better, faster and quicker.

Read Now →

Give your best employee the axe!

How do you get your people to willingly come along for the journey and commit to your vision? Well people, it’s called “culture”!

Read Now →
Scroll to Top