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Cool Sh^t Blog

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All
  • All
  • Cool Sh^t
  • Culture
  • Customer experience
  • Innovation
  • Smarketing

4 Secret Herbs and Spices to Marketing Success (that I’ve learnt over 25 years)

Want to know the 4 secrets to Marketing Success for your Business? In this blog I share a few gold nuggets that I have learnt over 25 years of Marketing.

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Why I Think We Should Keep It Simple!

Why I Think We Should Keep It Simple! Plus A Little Bit Of Awesomeness Just for You.

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Are you being courageous enough?

I absolutely love this video by Derek Sivers. It is absolute pure gold – funny, interesting and full of some great concepts.

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1% For The Planet

Due North is super proud and excited to announce our membership with 1% For the Planet.

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Your tribe wants to hear your story!

The best marketing tells stories. It connects you (and your story) with your customers and potential customers on an emotional level.

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The 3 questions that stopped me dead in my tracks

June earlier this year, I was lucky enough to attend a seminar that’s really stuck with me…

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CD Baby Email – A little example of awesomeness!

I recently came across this easy, practical, simple, yet an extraordinary bit of marketing that anybody can implement into their business tomorrow.

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The Secret Weapon Required In Your Marketing Arsenal

With access to so much data at our fingertips, we need to be very clear and disciplined on what we do with that data and how we use it to improve what we do.

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People buy on emotion, not features!

The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!

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Hell Yes or No!

It’s too busy, we’re trying to do too many things, and please too many people. It’s time to simplify!

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A small piece of cool technology

If there’s one thing we love at Due North, it’s cool technology and the power it brings to do things better, faster and quicker.

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Give your best employee the axe!

How do you get your people to willingly come along for the journey and commit to your vision? Well people, it’s called “culture”!

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Cool technology that every business should implement now!

Picture this… technology that allows you to provide customer experience so good it will literally blow your customers’ expectations out of the water!

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A Humble ‘Thank You’ Email That Produces Big Rewards

Talk about Cool Sh^t! – Here is an excellent example of a post purchase ‘thank you’ email from US adventure gear brand Huckberry, which they executed like pros.

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