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Tinamba Case Study

How Tinamba Turf gained 50% growth in retail clients.

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The Challenge

Smartpay is the largest independently owned and operated EFTPOS provider across Australia and New Zealand, having supplied over 35,000 EFTPOS machines to over 25,000 Merchants. Smartpay are constantly working to bring the latest in EFTPOS and mobile payments technology to customers across the two countries.

Smartpay operate in a highly competitive space against businesses that have literally unlimited marketing budgets (i.e .the big banks) and against some of the nimblest new entries into the fintech world. Outpacing the competition is seen as the core challenge to ensuring long term sustainable growth.

client-logo-smartpay

ENGAGEMENT: SEPT ’15 – CURRENT

– Leading EFTPOS Solutions Provider
– 25,000+ Terminals across Australia & NZ

Key Requirements: “Get us more leads”

The Plan

Working on a strategic plan, backed up by a robust analytics framework, we delivered outstanding results. Our core services included:

Tinamba Turf

ENGAGEMENT: FEB ’14 – JAN ’18
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Customer experience and journey

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Website design & development

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Search management (SEM & SEO)

Communication

Sales methodology and coaching

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Analytics & management framework

THE RESULTS

Exceptional growth in retail clients

But hey… Don’t just take our word for it.

Here’s what Hugo from Tinamba has to say about working with us.

“Tinamba Turf have a great relationship with Ben and the crew from Due North after all these years. Like most medium sized businesses we don’t get a lot of time to give our online presence the love it needs. We have used Due North in the build of our new website, SEO monitoring and improvements, Google Ads campaign builds and execution along with other customer experience improvements as well. I would recommend Due North any day. Their professional service, friendly interaction and (above all) results have made sure our domestic market keep on coming through the door. Thanks team!”

HUGO STRAUSS | OWNER

50%

Retail Sales

40%

Lead Enquiries

50%

Website Visitors

Due North

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