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Mr Cool Case Study

How Mr Cool doubled retail sales

The Challenge

Mr Cool are Brisbane’s leading automotive air conditioning specialists. Being a family run business, they’ve been in the game for over 40 years (and we must admit they are pretty bloody good at what they do). They have established themselves as an industry leader and pride themselves on providing not only quality repairs, but a wealth of experience and knowledge as well.

Having worked with a number of digital agencies before, they simply couldn’t get their phone to ring! They had been overpromised and under delivered on SEO and Google Ads for far too long. Safe to say Due North was on a very short leash to prove our worth.

Engagement: Oct ’14 – Current

Key Requirements: “Get me more customers”

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More leads from our digital channels

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Better converting website

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Manage Google Ads

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Drive SEO results

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Ranking better for key search terms

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Build us a booking system

The Plan

Starting with getting all the foundations right from a digital marketing capacity, the strategy was set, working across the board on both marketing and sales:

Website design & development

Google Ads management & optimisations

CRM design, maintenance & implementation

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Complete SEO campaigns

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Content marketing

Email campaigns

Analytics & management framework

The Results

Our relationship has flourished as we have achieved some exceptional results for the team at Mr Cool, including a 450% growth in organic visitors and a 260% growth in leads over 5 years.

Growth in organic visitors

Growth in leads

But hey…

Don’t just take our word for it.

Here’s what Ben from Mr Cool has to say about working with us.

Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! I am a very busy small business owner and have very little time in my day and they have managed to take control and push business through the door. Highly recommended! and Ben (the marketing genius) always buys the coffee!
BEN PERRY | OWNER | MR COOL

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