Mr Cool Case Study
How Mr Cool doubled their retail sales.
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The Challenge
Mr Cool are Brisbane’s leading automotive air conditioning specialists. Being a family run business, they’ve been in the game for over 40 years (and we must admit they are pretty bloody good at what they do). They have established themselves as an industry leader and pride themselves on providing not only quality repairs, but a wealth of experience and knowledge as well.
Having worked with a number of digital agencies before, they simply couldn’t get their phone to ring! They had been overpromised and under delivered on SEO and Google Ads for far too long. Safe to say Due North was on a very short leash to prove our worth.
ENGAGEMENT: OCT ’14 – CURRENT
Key Requirements: “Get us more customers"
- More leads from our digital channels
- Better converting website
- Manage Google Ads
- Drive SEO results
- Rank better for key search terms
- Build us a booking system
The Plan
Starting with making sure all the foundations were right from a digital marketing capacity, the strategy was set. We worked across the board on both marketing and sales, including:
Website design & development
Google Ads management & optimisations
CRM design, maintenance & implementation
Complete SEO campaigns
Content marketing
Email campaigns
Analytics & management framework
THE RESULTS
We've achieved exceptional results for over 5 years
But hey… Don’t just take our word for it.
Here’s what Ben from Mr Cool has to say about working with us.
“Due North has boosted our traffic and doubled our through-the-door customers in only 6 months of work! I am a very busy small business owner and have very little time in my day and they have managed to take control and push business through the door. Highly recommended! And Ben (the marketing genius) always buys the coffee!”
Ben Perry – Owner
450%
Growth in visitors
260%
Growth in leads
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