Furniture Trader Case Study

How The Furniture Trader went from 3,000 to 40,000 website visitors.

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The Challenge

Furniture Trader are one of Melbourne’s leading furniture retailers with 3 locations (Epping, Dandenong and Werribee). They import most of our products in bulk, direct from factories around the world, providing lower costs to their customers. This also ensures a great production track record, quality control and factory operations, which must be of the highest standard.

Their streamlined business model and low overheads mean they can provide high quality furniture at much lower prices than competitors.

Being relatively new to the space when we first started working together, their mandate was to ensure long term sustainable growth of results from their digital assets, with a big focus on getting foot traffic into stores, without compromising on driving online sales.

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ENGAGEMENT: JUL ’13 – CURRENT

Key Requirements: “Get us great online results”

  • Grow visitors to the website
  • Improved website user journey
  • Better manage Google Ads & Shopping
  • Better SEO results
  • Analytics setup
  • Customer engagement through social & email

The Plan

Working together as a team, the strategy was set to achieve some fantastic results driving traffic, focusing on the areas of:

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Website user experience

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Google Ads management & optimisations

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SEO growth & improvements

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Email campaigns

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Social media management

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Analytics & management framework

THE RESULTS

Results have gone from strength to strength

But hey… Don’t just take our word for it.

Here’s what Sam from Furniture Trader has to say about working with us.

“Their online strategies and reporting have been a huge weight off our shoulders for having to worry about all of the google advertising and promotion that goes on now days – they are fantastic to deal with and a pleasure to recommend.”

Sam Cain – Owner

Website Visitors

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