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The Required Gear

The Required Gear: Product specific info (Google Ads, SEO, Websites, Content) you need to know about search marketing! Get traffic pumping and your business heading “due north”.

What is SEO really?

What is SEO really?

The web is full of articles trying to explain SEO. Answers vary wildly in opinions and use a variety of confusing terms like ‘link building’, ‘quality content’… and the list just keeps going. This post will help you understand what SEO actually is.

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How to get good reviews

How to get good reviews

9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.

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SEO vs SEM – the gloves are off!

SEO vs SEM – the gloves are off!

Which is really better? Assuming you’re not going to do both, should you invest in SEO to grow organic traffic; or should you pay-as-you-go and buy your traffic with Search Ads?

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