The Compass to a great marketing system: How do you continually improve your marketing system, methods/methodologies and processes, and keep your business heading “due north”.
The ultimate answer is you get what you pay for! Like most things in life, quality and costs go hand in hand. And for good reason – if everybody can do it quickly and cheaply, it wouldn’t be defined as “good” anymore…
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?
The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.
One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.
Do you think online dating is hard? Try being a small business owner choosing a digital marketing agency to work with! On the surface everyone looks good – but words come cheap.
This is something I’m really passionate about, and when done wrong it irks me to tears. And yet so many businesses (and people) fall into this trap.
Which Marketing Channel is right for you? Which Marketing Channels do I need to be on? The overarching guidance and starting point is your Target Audience.
The run down on all the sales and marketing metrics you should be tracking for what is and isn’t working for your business.
Customers will choose your competition over you based on the value they believe they are going to get.
Marketing Strategy: Rewards of riches when you get it right, path to heart ache if you get it wrong! How to get your marketing strategy right. That is what this post is all about.
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