The Compass to a great marketing system: How do you continually improve your marketing system, methods/methodologies and processes, and keep your business heading “due north”.
We always want more, right…and obviously for a lot of businesses that have salespeople, or a sales team, they want them to do better, to get more sales.
One question I really like asking people is; do they have some competitors that are more successful than they are? For 98% of the business population the answer is ‘yes we do’.
Business owners come to us day after day saying, “we would like more customers”, and “how do we get more customers?”
Albert Einstein said “compound interest is the eighth wonder of the world”, he thought it was pretty important.
Ultimately, what is going to give us our biggest bang for our buck, the best return on our investment, that will drive revenue growth profitably?
The ultimate answer is you get what you pay for! Like most things in life, quality and costs go hand in hand. And for good reason – if everybody can do it quickly and cheaply, it wouldn’t be defined as “good” anymore…
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?
The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.
One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.
Do you think online dating is hard? Try being a small business owner choosing a digital marketing agency to work with! On the surface everyone looks good – but words come cheap.
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