The Compass to a great marketing system: How do you continually improve your marketing system, methods/methodologies and processes, and keep your business heading “due north”.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.read more
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.read more
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.read more
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?read more
The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.read more
One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.read more
Do you think online dating is hard? Try being a small business owner choosing a digital marketing agency to work with! On the surface everyone looks good – but words come cheap.read more
This is something I’m really passionate about, and when done wrong it irks me to tears. And yet so many businesses (and people) fall into this trap.read more
Which Marketing Channel is right for you? Which Marketing Channels do I need to be on? The overarching guidance and starting point is your Target Audience.read more
The run down on all the sales and marketing metrics you should be tracking for what is and isn’t working for your business.read more
Customers will choose your competition over you based on the value they believe they are going to get.read more
Marketing Strategy: Rewards of riches when you get it right, path to heart ache if you get it wrong! How to get your marketing strategy right. That is what this post is all about.read more
Mike Markkula who was an angel investor when Apple was just starting out, who shared, instilled and ensured a great mantra would be the guiding principles of the world’s most successful company.read more
It’s the one question every business owner needs to find the answer to, starting by asking themselves this question at least 3 times!read more
Most business owners end up making decisions on gut feel because they don’t have access to the data needed to make decisions. BI will allow you to have all the information at hand to make the right decisions to grow your business.read more
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