Due North Blog
With access to so much data at our fingertips, we need to be very clear and disciplined on what we do with that data and how we use it to improve what we do.
Optimising your personal profile can boost the visibility of your company and its content in search results – both on and off the network.
With social media you are given the offer to boost a post. Should you be doing that? Absolutely. Read why.
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
The web is full of articles trying to explain SEO. Answers vary wildly in opinions and use a variety of confusing terms like ‘link building’, ‘quality content’… and the list just keeps going. This post will help you understand what SEO actually is.
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
When it comes to Google Ads, your Quality Score is important. It is an estimate of the quality of your ads, keywords, and landing pages – the three most important metrics for google to rank your ads.
So, who has heard this before? You must be on facebook! … It’s baloney absolute baloney!
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.
The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?
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