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Due North Blog

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What is SEO really?

What is SEO really?

The web is full of articles trying to explain SEO. Answers vary wildly in opinions and use a variety of confusing terms like ‘link building’, ‘quality content’… and the list just keeps going. This post will help you understand what SEO actually is.

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How to get good reviews

How to get good reviews

9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.

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People buy on emotion, not features!

People buy on emotion, not features!

The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!

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4 most important metrics in marketing!

4 most important metrics in marketing!

There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?

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You’re only as good as your team!

You’re only as good as your team!

One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.

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