Our Blog - Cool Sh^t for Businesses

In Marketing, taking shortcuts doesn’t pay

You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.

The Secret Weapon required in your Marketing Arsenal

Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.

Blowing your budget with Google Ads Quality Score

When it comes to Google Ads, your Quality Score is important. It is an estimate of the quality of your ads, keywords, and landing pages – the three most important metrics for google to rank your ads.

What does a strong marketing strategy look like?

So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.

How to get good reviews

9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.

People buy on emotion, not features!

The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!

4 most important metrics in marketing!

There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?

Great Marketing Comes from Having a Great Marketing System!

The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.

You’re only as good as your team!

One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.

SEO vs SEM – the gloves are off!

Which is really better? Assuming you’re not going to do both, should you invest in SEO to grow organic traffic; or should you pay-as-you-go and buy your traffic with Search Ads?

How do you choose a digital marketing agency?

Do you think online dating is hard? Try being a small business owner choosing a digital marketing agency to work with! On the surface everyone looks good – but words come cheap.

I want to start a movement!

This is something I’m really passionate about, and when done wrong it irks me to tears. And yet so many businesses (and people) fall into this trap.

Give a business a lead and you feed them for a day

We often get enquiries from businesses asking if we sell leads (we don’t), so thought we’d explain why you shouldn’t be buying leads from a third-party.

What marketing channel is best to use?

Which Marketing Channel is right for you? Which Marketing Channels do I need to be on? The overarching guidance and starting point is your Target Audience.