Resources:
Due North Blog
Should I pay to boost a social media post?
With social media you are given the offer to boost a post. Should you be doing that? Absolutely. Read why.
Extraordinary Marketing takes an Extraordinary Team with Extraordinary Execution
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
What is SEO really?
The web is full of articles trying to explain SEO. Answers vary wildly in opinions and use a variety of confusing terms like ‘link building’, ‘quality content’… and the list just keeps going. This post will help you understand what SEO actually is.
Defining your customer journey
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
How do I rank higher in Google?
The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.
In Marketing, taking shortcuts doesn’t pay
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
The Secret Weapon required in your Marketing Arsenal
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
Blowing your budget with Google Ads Quality Score
When it comes to Google Ads, your Quality Score is important. It is an estimate of the quality of your ads, keywords, and landing pages – the three most important metrics for google to rank your ads.
Does my business need to be on Facebook?
So, who has heard this before? You must be on facebook! … It’s baloney absolute baloney!
What does a strong marketing strategy look like?
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
How to get good reviews
9 out of 10 people now read online reviews for local businesses before making a purchase decision. How to avoid bad reviews and get good reviews instead.
People buy on emotion, not features!
The single most important component to your marketing success. It’s not your service. It’s not your team. It’s not your product. It’s People buy on emotion, not features!
4 most important metrics in marketing!
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?
Great Marketing Comes from Having a Great Marketing System!
The most valuable asset of any business is its ability to generate revenue. Generating revenue is the combination of mastering marketing and sales.
You’re only as good as your team!
One of the biggest struggles that all businesses face is finding and keeping good people. If I had a dollar for every time I heard “I can’t find the right people”. Unfortunately, I too have learnt that the hard way.
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